World Players Association launches landmark standard to underpin holistic player and athlete development and wellbeing
The World Players Association today launched a landmark standard to underpin holistic player and athlete development and wellbeing across the globe. The World Player Development, Wellbeing, Transition and Retirement Standard, Paris 2017 (Standard) addresses the acute need for sport to raise its investment in players as people as well as athletes.
Being thrust into an ever-more demanding and competitive environment at an increasingly young age, players can often struggle to develop an identity outside of their sporting personas. This can negatively impact players’ mental health, resilience and ability to successfully transition during and after their sporting careers. It can also substantially undermine athletic performance.
To address these issues, the Standard places the personal development, wellbeing and safety of players at the centre of sport. It:
- Sets the benchmark for the world of sport regarding the value it places on developing players and athletes holistically
- Serves as a tool for player associations in the negotiation and design of player development and wellbeing programs in partnership with sporting bodies, leagues and clubs
- Elevates and enhances the essential role of Player Development Managers (PDMs) in sport. PDMs, who are commonly employed by player associations, excel in tailoring personal development and wellbeing programs to the individual needs of each player.
“For the first time, world sport has a comprehensive set of minimum conditions to safeguard and resource the personal development and wellbeing of professional athletes. The Standard will both improve and expand player development and wellbeing programs, a key area in which many sports can invest more,” said Brendan Schwab, Executive Director of the World Players Association.
The Standard has been developed by the 75 player development and wellbeing experts including PDMs and program leaders who participated in the 2017 World Player Development Conference held earlier in Paris in April. It takes into account the research, experience and learnings of player associations from around the world who have been running cutting edge development and wellbeing programs since the 1990s.
“Player input into the Standard has been absolutely critical. It is often the player associations and PDMs who are closest to the players and most familiar with the personal challenges they confront day in and day out, ” said Omar Hassanein, Chief Executive Officer of the International Rugby Players’ Association and chair of the World Player Development Steering committee.
The Standard is guided by the principles that player development and wellbeing is a matter of occupational safety and health and that sport owes the players a duty of care. On this basis, the World Players Association looks forward to engaging with sporting organisations and employers regarding the adoption and implementation of the Standard.