ProMobility project was aimed at developing cooperation in sport through job shadowing for the staff and volunteers at player associations in Europe and South Africa. It helped to improve the skills and knowledge base of key personnel at athlete and player associations thereby enabling them to better support their athletes. The player associations that participated in the project represented more than 10,000 elite athletes from a range of different countries and sports. 

ProMobility project was heavily impacted by the COVID-19 pandemic. While some of the physical job shadowing visits could not take place, the learning process was supported by the introduction of Online Exchanges. These Online Exchanges allowed all EU Athletes members as well as other interested associations to meet, network, discuss challenges and good practices.

In total, five Online Exchanges were organised on key topics of the project:

  1. Player recruitment and engagement
  2. Response to the COVID-19 pandemic
  3. Communications and media
  4. Player development
  5. Commercial operations and marketing

Following the Online Exchanges, the Good Practice Booklet summarising good practices and practical advice related to 5 key topics was published in December 2022. Any athlete and player association or other organisations aiming to support athletes can benefit from the information gathered in the Booklet.

ProMobility project, financed by the European Union, was implemented between January 2020 and December 2022.